Sarros Electrical | Marketing Audit

What we found

Strength

Website CTA and services

Clear phone CTA, a “BOOK NOW” button and named services (smoke alarms, EV chargers, switchboard upgrades). Not a gap.

SEO, verified via Ahrefs

Position 8 on your own Fremantle term

Live Ahrefs data, pulled 2026-09-07: position 8 for “electrician fremantle” (200 vol/mo), position 5 for “electricians fremantle”, position 8 for “fremantle electrician”. Page one, but below where the clicks go.

Confirmed

Templated, not local, content

Direct fetch confirmed the Fremantle page repeats the homepage structure and badges with only the location word swapped. No Fremantle-specific jobs, landmarks or local proof.

Discrepancy

Review counts don't reconcile

Homepage claims 585 reviews, the Fremantle page claims 611 Google + 67 Facebook. The only independently checkable number, ProductReview.com.au, shows 4.3 stars from 36 reviews. Flagging the gap, not calling it false.

Could not verify

Meta Ads and Google Ads

Meta Ad Library fetch failed outright (socket hang up). Facebook page returned no usable content. No evidence either way on Google Ads. Not reported as a finding.

How SAL's services could help

SEO (primary fit)A real, differentiated Fremantle page (actual local jobs, local proof) is the standard fix for a position-8 plateau on a 200/month term. No dollar figure invented, since closing the ranking gap needs their own conversion data to price.
Landing page / conversion optimisationThe same templated page is also a trust problem: a page recycled across a dozen suburbs undercuts the “quality, local, 24/7” positioning the rest of the site is building.
Meta AdsNo verified finding here. Ad Library and social activity could not be confirmed, so no claim is made either way.

Sources and limits

Direct fetch of sarroselectrical.com.au and its Fremantle page. ProductReview.com.au fetched directly (4.3★/36). Ahrefs Site Explorer, live pull 2026-09-07, for domain rating and the three keyword positions above. Meta Ad Library fetch failed (socket hang up), Facebook page fetch returned no usable content, both marked unconfirmed rather than guessed. Google Business Profile not independently confirmed.