You've built a business with 725 five-star reviews, that's rare. Here's exactly what's stopping more of that turning into new jobs.
★ 4.8 Google rating
No lock-in contract
No sales script, just a straight answer
The biggest problem
You're paying Google right now for a Rockingham search ad. It lands people on a page that's barely about Rockingham, the heading still says "Our Perth Peeps Love Us!" and every testimonial on it is copied from somewhere else. You're spending real money to send someone to a page that doesn't hold up its end.
1Meta Ads
- No sign of active Facebook or Instagram ads anywhere.
- This is actually your biggest scale opportunity. You've already got real reviews and a real following, Meta ads is the fastest way to put that in front of people who aren't searching for you yet.
2Social
- Facebook, 3.3K+ followers. A real, solid following.
- Instagram @sarros_group, 1,064 followers, 155 posts. Active and healthy.
- You're also running a second Instagram, @sarroselectrical, at 66 followers, splitting one audience into two.
3Google Ads
- You're running Google Ads through one umbrella account, with separate landing pages for plumbing and electrical.
- The landing page on the ad we could see is okay on the surface, phone number's there, it loads fine.
What we can't see from outside: your actual conversion rate. That's the number that tells us whether this is working or quietly burning money. If you're open to it, a look at the account would let us tell you exactly what's converting and what isn't, instead of us guessing from the outside.
4Website
- Clear phone number and "Book Now" buttons throughout, that part's working.
- Your electrical booking page, the page closest to the money, has the weakest proof on your entire site. One review platform, an outdated count. Your plumbing pages carry a full review block, this page doesn't.
- No electrical licence number anywhere on the electrical site. It exists, it's shown on your hot water site, it's just missing from the page where it should be doing the work.
- Your best offer is buried on one page. A real, specific price guarantee only shows up on one plumbing page. Everywhere else it's a vague badge that every trade in Perth uses.
- No pricing shown anywhere on plumbing or electrical, despite both claiming "upfront pricing." Your hot water site shows real prices. The other two don't, and price is the biggest hesitation before someone calls a tradie.
- No stated response time on the electrical site or the emergency plumbing page. The business that calls back first usually gets the job.
5One business, five websites, working against itself
- You're running five separate sites for one business: plumbing, electrical, hot water and appliances, plus the main group site.
- Two of them are chasing the exact same hot water customer. One has the reviews and no prices, the other has prices and no reviews. If both run ads on hot water terms, you're bidding against yourself.
6Google Business Profile
- 4.8 stars, 725 reviews. This is the single strongest thing you've got.
- Almost nobody running ads or browsing your website gets to actually see this number.
7Who's beating you, "electrician fremantle"
On the map, above every website
★
Grays Electrics
Google Maps
★
Charged Up Electrical
Google Maps
★
A-Z Electrical Service
Google Maps
★
AMY Electrical
Google Maps
Then the actual search results
2
Hilton Electrical
weaker site than you
3
LM Poole
weaker site than you
5
Crown Electrical
weaker site than you
7
Richtek Electrical
stronger site than you
8
You
Eight real businesses stand between someone searching "electrician fremantle" and you, four of them before a single search result even loads.
Also worth tidying up
- Your review count isn't consistent across your site, a few different totals show up in different places.
- Your suburb pages (Rockingham, Fremantle) are built off one template.
None of this needs a rebuild. Most of it's fixable fast once you know exactly where to start.